Trends and Outliers
TIBCO Spotfire's Business Intelligence Blog
Tag Archives: revenue generation
2010
Predictive Analytics and Sales Forecasting: The Latest Power Couple
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“To maintain a competitive position in the market, companies are turning to sales analytics solutions that provide an enterprise-wide data flow into the forecasting process,” concludes a new research report from the Aberdeen Group. The report finds that well-executed sales analytics can assist the business by “creating more refined snapshot of future revenue and empowering more efficient, margin-driven sales activity, as well as more pure selling time by the sales team itself.”
2009
Business Intelligence & Analytics: The Potential to Drive Twitter’s Revenue
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Business intelligence can sometimes be viewed as a solution for large companies. The truth is, business intelligence can and does help companies of all sizes. And as analyst firms such as Aberdeen Group point out, small-to-medium sized businesses (SMBs) are embracing business intelligence and analytics as a way to better understand and better manage their organization.
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